大学商务英语综合教程：教师用书
大学商务英语综合教程：教师用书
图书信息
出版社: 清华大学出版社; 第1版 (2009年8月1日)
丛书名: 普通高等教育“十一五”国家级规划教材
平装: 173页
正文语种: 简体中文, 英语
开本: 16
ISBN: 9787302198628
条形码: 9787302198628
尺寸: 25.6 x 18 x 0.8 cm
重量: 299 g
内容简介
《大学商务英语综合教程:教师用书(2)》为普通高等教育“十一五”国家级规划教材，选材涵盖当今国际经济贸易和商务的重要领域，时效性强、典型性高，语言地道。教程板块设计突出国际商务知识的传授与英语技能提高的有机结合，注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题，由“导入活动”、“阅读活动”、“商务交流”和“专业扩展”四部分组成。各部分内容的设计和编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的积极性。其中的“商务交流”板块围绕单元主题，参照各种真实的商务交际情景，为学生设计了灵活多样的商务英语口头与书面交际的任务，是本教程的一大特色。
目录
Unit One Business Leadership
Brief on Business Leadership
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Two Communication20
Brief on Business Communication
Reading?related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Three Teamwork38
Brief on Teamwork
Reading?related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Four Customer Service54
Brief on Customer Service
Reading?related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit FiveInnovations69
Brief on Innovation
Reading?related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Six Human Resources89
Brief on Human Resources
Reading?related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Seven Business Crisis109
Brief on Business Crisis
Reading?related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Seven Business Ethics126
Brief on Business Ethics
Reading?related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Nine International Trade140
Brief on International Trade
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Ten Globalization154
Brief on Globalization
Reading?related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text