东方剑桥应用英语系列：商务英语
东方剑桥应用英语系列：商务英语
图书信息
书名：东方剑桥应用英语系列：商务英语
出版社: 浙江大学出版社; 第1版 (2011年12月1日)
外文书名: business english
丛书名: 东方剑桥应用英语系列
平装: 252页
正文语种: 英语
开本: 16
isbn: 9787308093798
条形码: 9787308093798
商品尺寸: 25.8 x 18.4 x 1.2 cm
商品重量: 481 g
内容简介
这本由阮绩智和张彦主编的《商务英语》共分为12个单元，内容涉及国际商务主要活动和环节。每单元由课前准备、听、说、读、写、词汇、语言重点、练习等部分组成。每单元的听、说、读、写活动有机结合，突出语言交际能力的培养。学生通过真实模拟商务活动的实践，既获得了语言技能的提升，又学到了商务知识，同时也提高了商务沟通能力及业务能力。本书编排新颖，内容丰富实用，语言真实自然，练习形式活泼多样，结合商务交际场景，使学生能够学以致用。本书可作为英语专业及相关专业学生的商务英语教材，也可用作全国国际商务英语等级考试、外销员等专业人员职业资格考试的备考用书。同时对于从事国际商务工作和有一定英语基础并有志从事国际商务工作的人员也是一本颇具实用性和参考性的商务英语指导书籍。
目录
Unit 1 Applying for a Job
Ⅰ Starting Up
Ⅱ Listening Task
Ⅲ Speaking Task
Ⅳ Reading Task
Ⅴ Writing Task
Ⅵ Glossary
Ⅶ Language Focus
Ⅷ Follow-up Practice
Unit 2 Business Phone Calls
Ⅰ Starting Up
Ⅱ Listening Task
Ⅲ Speaking Task
Ⅳ Reading Task
Ⅴ Writing Task
Ⅵ Glossary
Ⅶ Language Focus
Ⅷ Follow-up Practice
Unit 3 At the Meeting
Ⅰ Starting Up
Ⅱ Listening Task
Ⅲ Speaking Task
Ⅳ Reading Task
Ⅴ Writing Task
Ⅵ Glossary
Ⅶ Language Focus
Ⅷ Follow-up Practice
Unit 4 Business Presentations
Ⅰ Starting Up
Ⅱ Listening Task
Ⅲ Speaking Task
Ⅳ Reading Task
Ⅴ Writing Task
Ⅵ Glossary
Ⅶ Language Focus
Ⅷ Follow-up Practice
Unit 5 Business Travel
Ⅰ Starting Up
Ⅱ Listening Task
Ⅲ Speaking Task
Ⅳ Reading Task
Ⅴ Writing Task
Ⅵ Glossary
Ⅶ Language Focus
Ⅷ Follow-up Practice
Unit 6 Building Business Relationships
Ⅰ Starting Up
Ⅱ Listening Task
Ⅲ Speaking Task
Ⅳ Reading Task
Ⅴ Writing Task
Ⅵ Glossary
Ⅶ Language Focus
Ⅷ Follow-up Practice
Unit 7 Enquiries and Offers
Ⅰ Starting Up
Ⅱ Listening Task
Ⅲ Speaking Task
Ⅳ Reading Task
Ⅴ Writing Task
Ⅵ Glossary
Ⅶ Language Focus
Ⅶ Follow-up Practice
Unit 8 Terms of Payment
Ⅰ Starting Up
Ⅱ Listening Task
Ⅲ Speaking Task
Ⅳ Reading Task
Ⅴ Writing Task
Ⅵ Glossary
Ⅶ Language Focus
Ⅷ Follow-up Practice
Unit 9 Packing and Shipping
Ⅰ Starting Up
Ⅱ Listening Task
Ⅲ Speaking Task
Ⅳ Reading Task
Ⅴ Writing Task
Ⅵ Glossary
Ⅶ Language Focus
Ⅶ Follow-up Practice
Unit 10 Agency
Ⅰ Starting Up
II Listening Task
Ⅲ Speaking Task
Ⅳ Reading Task
Ⅴ Writing Task
Ⅵ Glossary
Ⅶ Language Focus
Ⅷ Follow-up Practice
Unit 11 Complaints and Claims
Ⅰ Starting Up
Ⅱ Listening Task
Ⅲ Speaking Task
Ⅳ Reading Task
Ⅳ Writing Task
Ⅵ Glossary
Ⅶ Language Focus
Ⅷ Follow-up Practice
Unit 12 Marketing and Sales
Ⅰ Starting Up
Ⅱ Listening Task
Ⅲ Speaking Task
Ⅳ Reading Task
Ⅴ Writing Task
Ⅵ Glossary
Ⅶ Language Focus
Ⅷ Follow-up Practice
References