商务英语读写教程3
商务英语读写教程3
图书信息
出版社: 机械工业出版社; 第1版 (2009年6月1日)
丛书名: 新时代大学商务英语系列教材
平装: 363页
正文语种: 简体中文, 英语
开本: 16
ISBN: 9787111255864
条形码: 9787111255864
尺寸: 25 x 19.4 x 2.4 cm
重量: 699 g
内容简介
《商务英语读写教程3》是新时代大学商务英语系列教材中的一册，这套教材共14本，包括读写、视听说、写作、口译，涵盖了商务英语的基本主体课程，编著者基于“商务知识+英语能力=核心竞争力”的编写理念，力求在企业战略、市场营销、人力资源、企业文化、经营运作等商务语境中培养学生的英语交际能力。商务知识与英语能力相结合、商务语境与语言活动相结合、能力培养与就业需求相结合的编写思路使这套教材商务内容丰富，英语操练有的放矢，凸显了人才培养规格，给这套教材带来了亮点。
目录
前言
Unit 1 Introduction to Marketing
0bjectives
Listening
Reading
Vocabulary Drills
Grammar FoCUS
Speaking Skills
Translation Dfills
Writing Drills
Unit 2 Customer Behavior
Objectives
Listening
Readingt
Vocabulary Drills
GranllTlar FOCUS
Speaking Skills
Translation Drills
Writing Drills
Unit 3 Target Marketing
Objectives
Listening
Reading
Vocabulary Drills
GramlTlar Foells
Speaking Skills
Ttanslation Drills
WritingDrills
Unit 4 Branding
0biectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills_
Translation Drills
Writing Drills
Unit 5 Pricing
0biectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 6 Advertising
Objectives
Listening
Reading
VOCabulary DriUs
Grammar FoCUS
Speaking Skills
Translation Drills
Writing Drills
Unit 7 Marketing Environment
Obectives
Listening
Reading
Vocabulary Drills
Gl''ammar Focus
Speaking Skills
Translation Dnrls
Writing Drills
Unit 8 Business Strategies
Objectives
Listening
Reading
VOCabulary Drills
Grammar FoCUS
Speaking Skills
Translation Drills
Writing Drills
Unit 9 Competitive Advantage
Objectives
Listening
Reading
Vocabulary Drills
Grammar FoCUS
Speaking Skills
Translation Drils
Writing Drills
unit 10 Strategic Alliance
Objectives
Listening
Reading
Vocabulary Drills
Grammar FoCUS
Speaking Skills
Translation Drills
Wriring Drills
Unit 11 Merger and Acquisition
0bjectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Wring Drills
Unit 12 LOcalization
0bjectives
Listening
Reading
Vocabulary DriUs
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 13 GlobaIization
Obiectives
Listening
Reading
Vocabulary Drills
Grarlllnar FoCUS
Speaking Skills
Translation Drills
Writing Drills
Unit 14 Technology and Digital Revolution
Objectives
Listening
Reading
Vocabulary Drills
Grammar FoCUS
Speaking Skills
Translation Drills
Wring Drills
Unit 15 Management Gurus
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills_
Translation Drills
Writing Drills
Unit 16 Legendary CEOs
0bjectives
Listening
Reading
Vocabulary Drills
Grammar Focas
Speaking Skills
Translation Dmls
Writing Drills
Appendix 1 Transcripts for Listening
Appendix 2 Answer Keys to Text B
Appendix 3 Granllnar Focns
Appendix 4 Reference Version for Translation Drills
Appendix 5 Reference Version for Writing Assignments
Appendix 6 Notes