外贸英语函电(高职高专国际商务类规划教材)
外贸英语函电(高职高专国际商务类规划教材)
基本信息
书名:外贸英语函电
教材所属系列:全国高职高专国际商务类规划教材作者:赵春漫 编著
出版:北京大学出版社
书号:ISBN 978-7-301-18016-7
开本:正16开
内容简介
本书共分11章,第1章简要介绍外贸信函的基本要素、格式和写作原则。第2~10章讲授外贸进出口流程的主要环节:建立业务关系、询盘与回复、报盘与还盘、达成交易、支付、包装、装运、保险、投诉与索赔等,侧重于对该外贸环节中最常用的几类信函的介绍。每章分为若干个针对该外贸环节的具体写作任务,包括概述、写作技巧、信函实例、有用的表达和典型句型、实训项目、选择性的学习材料和课后习题。第11章简要介绍传真和电子邮件的基本要素和写作要点。
本书适用于高等职业技术学院、继续教育学院等大专层次的国际贸易、商务英语、国际商务等相关专业的教学及外贸行业的培训,也可供从事国际交流和对外贸易的从业人员自学或参考。
本书目录
Chapter 1 Basic Knowledge and Layout of a Business Letter. 1
Chapter 2 Establishing Business Relations. 18
Task 1 Establishment of Business Relations. 19
Task 2 Credit & Status Enquiries. 24
Chapter 3 Enquiry and Reply. 38
Task 1 Making an Enquiry. 39
Task 2 Reply to an Enquiry. 42
Chapter 4 Offer and Counter-offer. 55
Task 1 Making an Offer 56
Task 2 Making a Counter-offer 58
Chapter 5 Conclusion of Business. 72
Task 1 Placing an Order 73
Task 2 Accepting an Order 76
Task 3 Declining an Order 78
Chapter 6 Terms of Payment 90
Task 1 Negotiating Payment Terms. 91
Task 2 Urging & Advising Establishment of an L/C.. 97
Task 3 Requesting to Amend an L/C.. 105
Chapter 7 Packing.. 127
Task 1 Informing Packing Requirements. 128
Task 2 Reply to Packing Issues. 131
Chapter 8 Shipment 146
Task 1 Giving Shipping Instructions. 147
Task 2 Urging a Timely Shipment 149
Task 3 Giving Shipping Advice. 151
Task 4 Asking for an Amendment to Shipment Clause. 153
Chapter 9 Insurance.. 165
Task 1 Requesting the Exporter to Cover Insurance. 166
Task 2 Type of Coverage Adopted. 169
Task 3 Reply to the Letter Requesting Excessive Insurance. 171
Chapter 10 Complaint and Claim... 182
Task 1 Making Complaints or Claims. 183
Task 2 Reply to Complaints and Claims. 188
Chapter 11 Fax & E-mails. 203
附录A 外贸函电常用词汇.... 216
参考书目.... 222