外贸英语函电(高职高专国际商务类规划教材)


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外贸英语函电(高职高专国际商务类规划教材)




基本信息


书名:外贸英语函电

教材所属系列:全国高职高专国际商务类规划教材作者:赵春漫 编著

出版:北京大学出版社

书号:ISBN 978-7-301-18016-7

开本:正16开

内容简介


本书共分11章,第1章简要介绍外贸信函的基本要素、格式和写作原则。第2~10章讲授外贸进出口流程的主要环节:建立业务关系、询盘与回复、报盘与还盘、达成交易、支付、包装、装运、保险、投诉与索赔等,侧重于对该外贸环节中最常用的几类信函的介绍。每章分为若干个针对该外贸环节的具体写作任务,包括概述、写作技巧、信函实例、有用的表达和典型句型、实训项目、选择性的学习材料和课后习题。第11章简要介绍传真和电子邮件的基本要素和写作要点。

本书适用于高等职业技术学院、继续教育学院等大专层次的国际贸易、商务英语、国际商务等相关专业的教学及外贸行业的培训,也可供从事国际交流和对外贸易的从业人员自学或参考。

本书目录


Chapter 1 Basic Knowledge and Layout of a Business Letter. 1

Chapter 2 Establishing Business Relations. 18

Task 1 Establishment of Business Relations. 19

Task 2 Credit & Status Enquiries. 24

Chapter 3 Enquiry and Reply. 38

Task 1 Making an Enquiry. 39

Task 2 Reply to an Enquiry. 42

Chapter 4 Offer and Counter-offer. 55

Task 1 Making an Offer 56

Task 2 Making a Counter-offer 58

Chapter 5 Conclusion of Business. 72

Task 1 Placing an Order 73

Task 2 Accepting an Order 76

Task 3 Declining an Order 78

Chapter 6 Terms of Payment 90

Task 1 Negotiating Payment Terms. 91

Task 2 Urging & Advising Establishment of an L/C.. 97

Task 3 Requesting to Amend an L/C.. 105

Chapter 7 Packing.. 127

Task 1 Informing Packing Requirements. 128

Task 2 Reply to Packing Issues. 131

Chapter 8 Shipment 146

Task 1 Giving Shipping Instructions. 147

Task 2 Urging a Timely Shipment 149

Task 3 Giving Shipping Advice. 151

Task 4 Asking for an Amendment to Shipment Clause. 153

Chapter 9 Insurance.. 165

Task 1 Requesting the Exporter to Cover Insurance. 166

Task 2 Type of Coverage Adopted. 169

Task 3 Reply to the Letter Requesting Excessive Insurance. 171

Chapter 10 Complaint and Claim... 182

Task 1 Making Complaints or Claims. 183

Task 2 Reply to Complaints and Claims. 188

Chapter 11 Fax & E-mails. 203

附录A 外贸函电常用词汇.... 216

参考书目.... 222